District Changes Name to Westminster Public Schools
In a unanimous vote the Adams County School District 50 Board of Education voted February 23rd to change the name of the school district to Westminster Public Schools.
So far, most people seem to like it, and the City of Westminster is on board. Mayor Herb Atchison, Mayor Pro-Tem Alberto Garcia and City Manager Don Tripp were all on hand for the historic vote.
The vote comes after extensive research and outreach to the community which included the use of focus groups, surveys and public discussions. The name change is part of a rebranding effort that will include a new logo, tagline and colors as well as an upgraded website and the creation of a parent-friendly app to ensure accurate, timely information that will promote parental involvement.
You can watch Superintendent Pam Swanson’s presentation to the Board of Education below. Her remarks are followed by comments from members of the Board of Education.
“This is an important step for the school district because we really needed to create a new identity that not only better reflects where we are geographically, but makes a bold statement about the changes in the district over the last several years,” said Superintendent Pam Swanson. “We have a wonderful story to share and we are excited about the future. This is only possible because of strong direction from a visionary Board of Education.”
Since implementing a Competency Based System (CBS) in 2009, the District has shown sustained academic growth and has become a recognized leader in educational innovation. CBS requires students to show proficiency or mastery of a learning topic before moving to the next level. It does away with social promotion, which allows too many students to graduate from high school unprepared for the work force or a college education.
The name change is also important because Adams County contains several school districts identified by number, which often leads to confusion among families, business leaders, legislators, members of the media and the general public.
Now that the Board of Education has approved the name change, phase two of the rebranding effort kicks into high gear which will include the creation of an advisory committee to provide input into the visual identity for the District.
The more expensive components of a name change, including signage on buildings and busses, will be phased in over time; in many instances, the costs will be absorbed as part of the normal replacement cycle.
Some of the changes are already noticeable. Employee email accounts now use Westminster Public Schools in the signature line, and the home page of the district web page now reads, Westminster Public Schools—Formerly Adams County School District 50.
Dino Valente, President of the Board of Education and a life-long resident of the District, assured community members that the District is committed to honoring the past while embracing the future.
“No one should be concerned that we will forget about the people who made this a great school district,” said Valente. “That will never happen.”
Posted March 8, 2016